The first Digital Ecosystem for our fund to invest in is

Digital Ecosystem 1

Targeted market
Middle-aged to seniors
Key pain-point
Underserved in health maintenance and illness/injury prevention
Satellite companies
Digital lifestyle and fitness companies

Although far from using technologies to replace medical experts, digital data already drives diagnostics and enables some automated healthcare services.

Mountains & Hills is acquiring a holistic healthcare provider for seniors, which will serve as platform company and can be complemented and expanded by other targeted specialized businesses from the medical sector.

A growing part of labour in mature economies is held by contractors
and freelancers. In the USA, they already represent 20% of the
workforce and their proportion is increasing as companies aim to shed
fixed costs and adapt to demand-driven market dynamics. Within a
decade, freelancers across many economies are believed to outnumber
full-time staff.

One of the major challenges for the growing
contractor workforce is financial liquidity, as
even large corporations often take longer
periods of time to process small to medium
sized invoices.

Mountains & Hills has acquired an automated digital platform business
(name?) that (does what? In which country?) and will launch a dedicated
financial service „FlexPay“, which will (do what exactly?). This company
will be the platform behind the financial services ecosystem.

Digital Ecosystem 2


Targeted market
Key pain-point
Financial liquidity
M&H Solution
Revenue source
Fee of XX% charged on all transactions

Market size
and share
(in EUR billion)

Key market drivers


  • Germany is the most digitalized equipment market, with a relatively high penetration of intelligent machines
  • Manufacturers meet consumer demand for digitalization of everyday life by supplying intelligent machines
  • Data collection and analysis enables better performance improvement, which is the ulti-mate goal of most users
  • Suppliers must ensure compliance with data protection rules; these may change, enabling business opportunities based on sharing training data with e.g. insurers and employers
  • Open software solutions allow fitness club operators and users to connect various applications and devices
  • Continuous investment in innovation is necessary to remain competitive in a fast-moving market environment

Changing club landscape

  • Increasing demand for health services such as physiotherapeutic treatments and medical fitness training
  • Health insurers subsidize physiotherapy treatments conducted on medically certified equipment
  • Because of its high reputation, medically certified equipment can also be used for marketing purposes by physiotherapists that intend to build a second revenue stream with self-paying patients
  • Hence, physiotherapists prefer machine manufacturers with medically approved equipment and such suppliers have a clear competitive advantage over suppliers of mere fitness equipment

Increase health awareness

  • Rising demand for fitness clubs close to homes and workplaces is driving the number of micro clubs and the associated space-efficient club concepts
  • Rising user expectations demand machine designs to become more complex
  • Traditional cardio, strength and course areas in fitness clubs are changing due to the inclusion of more innovative training meth- ods, such as intelligent circuits and functional fitness
  • Equipment suppliers that do not only supply a machine or device but a holistic concept and additional services (e.g. apps for tracking of training and sup- port and consulting services) will become more popular in the future and be able to build long-lasting customer and con- sumer relationships